Black Friday. Cyber Monday. Giving Tuesday.
Entering its seventh year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday, Small Business Saturday, and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy.
Created by the team at the Belfer Center for Innovation & Social Impact at the 92nd Street Y — a cultural center in New York City that, since 1874, has been bringing people together around the values of service and giving back — #GivingTuesday connects diverse groups of individuals, communities, and organizations around the world for one common purpose: to celebrate and encourage giving.
#GivingTuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities; it provides a platform for them to encourage the donation of time, resources, and talents to address local challenges. It also brings together the collective power of a unique blend of partners — nonprofits, civic organizations, businesses and corporations, as well as families and individuals — to encourage and amplify small acts of kindness.
As a global movement, #GivingTuesday unites countries around the world by sharing our capacity to care for and empower one another.